TikTok is introducing a updated setting that allows them to reduce the volume of AI-made media appearing in their timelines. This step comes as the company revealed that it now features more than 1 bn content made with AI.
Testing and Rollout
This change is undergoing trials over the next few weeks before a global rollout. This shift comes amid a rise in AI-generated material, spurred by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that almost 10% of the quickest rising video streams on a competing service only show clips produced artificially. A large amount of this content is classified as low-quality AI content, a phrase for inferior, factory-style content that is often nonsensical or surreal.
“We know from our community that numerous viewers enjoy content created using AI tools, from AI artwork to informative clips, and we aim to offer the community the power to increase or decrease of that, according to their own likes,” stated a platform representative.
AI on the Platform
TikTok announced that there are presently 1.3bn videos on its service identified as AI-generated. In total, in excess of 100 million videos are uploaded to the platform every day, making clips made by AI a minor part of its overall inventory.
User Control Features
Users will be in a position to reduce or increase the level of artificial media they view by accessing the topic control option in the platform and choosing the AI content topic. Additional categories that are already be adjusted under the tool cover current affairs, style, cosmetics, and choreography.
Content Labeling and Policies
Its rules oblige users to identify convincing artificially created content, and it prohibits harmful AI impersonations of public figures or critical incidents. Any believable AI video that is without a tag can be taken down under its user guidelines.
Furthermore, the app will from now on attach an “AI-made” label to content created with its proprietary AI systems, or identified by an collaborative effort for identifying artificial media. This measure is intended to stop users from seeking to circumvent the labeling process.
Responsible AI Funding
TikTok is furthermore establishing a $2 million awareness program for professionals and organizations to develop educational content about responsible artificial intelligence. This project will assist educational bodies specializing in teaching programming and robotics.
Moderation Strategy
The video-sharing app has supported its moderation strategy, during controversy over plans to lay off a large number of review team members in the UK. The company is set to eliminate hundreds of positions in its user protection team in its British office, with worker representatives and online safety experts expressing worry that people are being substituted by AI moderation.
A senior executive stated that staff-based oversight would continue to be important, but AI can safeguard staff by filtering out the most distressing content ahead of it has to be seen by people. The platform announced a significant reduction in explicit and harmful content handled by content reviewers over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s highly necessary to minimize viewing of dangerous material as rapidly, which is where a significant AI assistance is making a difference operate efficiently.”
